Website Planning Worksheet
Used in conjunction with the
Website Design
Contract and
Website
Planning Worksheet which should also be printed out by the client. If
you are purchasing an online store, please also print out the
Store
Planning Worksheet.
This questionnaire is
designed to enhance communications between S.I.M. Web Services and
our clients. Why don't you print it on your printer, and have it handy
when you discuss your project on the phone with a S.I.M. Web Services representative. After we've you've filled in the blanks as we
talk on the phone, please make a photocopy for your records, and mail a
signed copy to us. It provides a written memorandum of our
mutually-agreed plan.
Organization Name: __________________________
1. Purpose
Give the most important purpose a "1", next most
important a "2". Leave those blank which do not interest you at all.
__ To gain a favorable impression of the company or
organization.
__ To develop a qualified list of prospects
__ To sell products directly taking credit card information over
the Internet
__ To encourage potential customers to contact us by phone or
mail to consummate a sale.
__ To make available product information and price lists
to distributors.
__ To make available product information and price lists
to customers.
__ To strengthen brand identification.
__ Other _______________________________________________________
2. Site Organization
Please label pages you desire and cross out the rest.
Total number of pages decided upon ________________
3. Site and Domain Names
Site Name on S.I.M. Web Services: www.webnet-pt.net
Domain Name Will be registered through our web hosting
service and approved by our domain registration service before you can use
it. You may check the availability of your domain name at
S.I.M. Web Services
(http://www.webnet-pt.net/)
Domain name ____________________________ ___Desired ___Already
Registered
4. S.I.M. Web Services Graphic
It is very helpful if you will
include a copy of your company's letterhead, brochures, catalog, etc. so
we can see how you present your company image.
__ Company Logo incorporated in the S.I.M. Web Services graphic? If so,
please enclose a color copy.
__ Photo or drawing of product?
__ Typeface preference __________________________________________
__ Preferred colors in palette (PMS colors?)
_______________________________________
__ Other ideas
_________________________________________________________
5. Color and Accents
For the most part, we recommend a white background
for best readability and contrast, with a band of color or a pattern
running down the left margin of the webpage. Your preference:
May we include a link at the bottom of the welcome page which reads
"Website Designed with Care by S.I.M. Web Services"? (You
are under no obligation to say yes.) ___Yes ___No
6. Navigation System
The navigation system of all our Standard Website Packages includes:
- Links from the front page and sectional pages to every
page in the system to enable Web search engines to "spider" and
index content on every page.
- Colored bar "Image Map" with a brief word or two
indicating each page -- or, in larger sites -- each section of the
website. This appears at the bottom of every page. In some sites we
put this both top and bottom. You are limited to a maximum of about
eight (8) selections on this image map. We use server side image
maps to make it easy to expand the site at a later time without
having to change the coding on each page of the site. For this
reason, and to keep costs down, we do not include separate "buttons"
on our standard sites. Included in sites of 6 pages or more.
- Left-Side Menus with text links are especially useful on
larger sites. Included in sites of 6 pages or more. They can allow
more detail than an 8-item bottom image map, and can enable visitors
to see from any page how to get to any other. These may be white or
light-colored over a dark left-side color or pattern, or black or
dark over a light left-side color or pattern.
Optional Systems. Circle those you wish incorporated in your
site.
- Left-Side "Buttons" can be used, but we do not recommend
them, since they are more expensive and time consuming to maintain
when a change or addition is made to the system. Also, it takes
significantly longer to load many buttons than an image map of the
same area (Extra charge)
- Frames System where, typically, a scrolling menu remains
on the left side to provide navigation. We do not recommend frames
in practically any situation, since they are a design disaster. They
do not always print out, cannot be bookmarked easily, and often make
the page design look "tacky" with their ugly gray scroll bars. We
see them as the amateur's way to look cool. In a very few cases,
they are useful: (1) to display large databases of information, (2)
purposely hide URLs of content pages, (3) send visitors to other
sites while making it easy for them to come back. (Extra charge)
- Search Engine is useful on larger sites of 20+ pages to
help visitors quickly find what they're looking for. (Extra charge)
7. Basic Page Elements
These are the important items which appear on nearly every webpage on
your site (except the "home" page).
- Page titles which show at top of Web browser only
- Top-of-page graphic based on the design of the S.I.M. Web
Services
graphic
- Page Title in larger type. Heading Font Style:
________________ (recommend Arial Bold)
- Text. Body Font Style: ___________________ (recommend
Tahoma)
- Image Map by Image Map bar
- Standard company ID near bottom of page
- E-mail response link to the following e-mail address:
_________________________
- Copyright and trademark information in small print at the
bottom of every page. What registered trademarks, trademarks, and
service marks does your company want to indicate here?
Do you have any trademarks or service marks? If so, please list them
here and indicate which are registered trademarks.
8. Photos, Graphics, Animations, Sound, and Video
Our contract includes a statement that you own the copyright to, or
have permission from the copyright owner to use any photos or graphics
you send us.
- Clipart tends to look a bit tacky on websites. We
recommend photos.
- Photos you supply either by sending the photos themselves
for us to scan and return, or by sending the digitized images on a
CD.
- Stock photos obtained from Photodisc (http://www.photodisc.com),
Corel (http://commerce.corel.com),
or PictureQuest (http://www.picturequest.com/).
(You write down the photo number and inform us of your choices, and
which page each photo goes on. We can help you select the photos,
but we would need to bill you for our time at our hourly rate.)
For an extra charge, we can equip your webpages with:
- Sound, either MIDI musical background or streaming Real
Audio for music or voice.
- Animated GIF images. High quality photo images are
available from PhotoDisc (http://www.photodisc.com)
and other sources. We can also make animations for an extra charge.
- Shockwave Animations
- Video clips
9. Response Forms
What is the purpose of your response form?
__ Reservation/Booking Form for visitors
__ Request for information
__ Survey of customer preferences
Note: We do not set up sites that use the response form as an
order form, since these require secure servers, and secure order
pick-up. For one or two products we recommend using ShopSite Lite with a
secure server. We charge extra to set up the ordering system.
10. Web Hosting Service
We are in the web hosting business. We recommend to our clients to
use our
web hosting services tailored to their specific needs. We require cgi-bin access and FTP access. Our no-extra-cost response form also requires a
Unix system with Perl language available.
Web Hosting Service _____________________________________
Phone: _____________________________
E-mail for support or help ______________________________
11. Registering and Advertising Your Website
Consider:
- Advertising your Website to Web search engines that index the
Web
- Giving customers a good reason to come by offering them
something
- Finding industry-wide linking pages and negotiating reciprocal
links to and from their webpages.
- Purchasing Web advertising
- Becoming active in several of the thousands of Internet news
groups and mailing lists
- Developing a "signature" mini-ad attached to all your e-mail
messages
- Making your website part of one or more of the many "malls."
- Including your e-mail and Web addresses on all your company's
print literature, stationery, and display advertising
- E-mail newsletters
Information about number of visitors to your website
can usually be obtained from your Internet Service Provider, from
statistics generated daily by such programs as WWWSTAT, GETSTATS, or
Analog on the host computer. We do not include page counters on our
Standard Website Packages
We submit your information to Web search engines to
"register" your website after final payment is received. Before doing
this we work with you to get 50 to 100 keywords and a carefully
constructed 25-word sentence contain the most important keywords.
12. Maintenance
Target Date____________________
Package prices include minor updating over the first six months of
the contract. This covers minor price changes, product changes, etc. It
does not include major changes, such as changing newsletter content
(which essentially involves constructing a new webpage), which is billed
at our hourly rate.
Target Date for final payment to be made and your Web Site to
be advertised: _____________
On behalf of my organization I approve the above plan which I have
developed with S.I.M. Web Services to construct a website, and I
authorize S.I.M. Web Services to use this Website Planning
Worksheet as the basis of the project.
Signature _____________________________________ Date
_________________
These are the items that will make up the package you'll be sending
to us:
-
Website Planning Worksheet
-
Website
Design Contract which will define for us the:
- Written content for your webpages
(preferably on a diskette formatted for Word for Windows
[2.0, 6.0, 7.0, 8.0, or 2000], Word Perfect [5.1,
6.0+], or other word processor. We can translate from most word
processor formats with ease.)
- Photos or graphics to be included. You may
send graphics and photos which we can scan into electronic form.
Even better, send us a diskette or ZIP disk with your graphics
in any popular PC format, such as GIF, JPEG, BMP, EPS, CDR, PCX,
etc.). If these are in Mac format, make sure each picture has a
3-digit extension, such as .jpg to indicate the format in which
it is given.
- Your company logo (if any), and tell us the PMS
color.
- Samples of your printed materials -- brochures,
letterheads, cards, booklets, etc. -- so we can see how you present
your company image.
- Check for at least 50% of the total.
You may send your package to S.I.M. Web Services, by mail to our post office box:
P.O. Box 53
8500-905 Portimão - Praia da Rocha, Portugal, Algarve
or by Mail, UPS, FedEx, etc. to our physical address:
Rua Antonio Dias Cordeiro 3, 3B
8500-559 Portimão, Portugal
We are looking forward to receiving your materials and constructing
your website!
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