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Store Name: |
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1. |
Store-Building Software
___ Open Market ShopSite Manager (smaller stores 5 to 500
products)
___ Open Market ShopSite Pro (medium stores 100 to 2,000+
products)
___ Larger Database-Driven Stores (larger catalog stores 1,000
to 100,000 products)
___ Other |
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2. |
Type of Sale
___Retail (sale to end user)
___Wholesale, business-to-business (to resellers or
manufacturers)
___ Desire to do both |
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3. |
Products |
| Type
of Products: |
| How
many products (separate SKU numbers) do you plan for your
store? _____.
Do these SKU numbers represent different colors or sizes for
the same product? Yes___ No___ |
Options
(color, size, etc. in a drop-down menu).
This number of products ______ has an average of ___ options
each.
Did you count each of the options as a different product above?
___Yes ___No |
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4. |
Product Photos
A substantial part of the cost of developing a
store is in preparing the product photos. But, of course, they
are often what motivate people to purchase. |
| Number
of product photos ________ |
Format:
___Prints ___Transparencies ___Digitized (scanned)
___Web Ready (digitized, sized, optional border, JPEG or GIF
format) |
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5. |
Product Information Format
Typical product information needed (depending
upon the complexity of your site): SKU, Product Name, Product
Description, Weight, Price, Picture File Name, Category,
Subcategory, Related product SKUs for cross-selling, color/size
option of SKU, other descriptive fields (such as ISBN for
books), etc. These will usually be fields in a spreadsheet or
database. |
Database
Format
__Not currently in database or spreadsheet __Excel __FileMaker
Pro __Access __Foxpro __Sybase __Oracle __Other_________________ |
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6. |
Categories of Products
The larger the store, the more categories you'll
need. Site menus and search engines use these categories to
group products so shoppers can find them quickly. We'll need a
list of these from you. You'll also need to put the category and
subcategory(ies) in fields in your database. |
| Number of
Main Categories or "Departments" ______ |
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Total
number of Subcategories in all "departments _____ |
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7. |
Sketch Your Preferred Product Page
Layout(s)
on the other side of this form. Show preferred placement of: (1)
product photo, (2) product name, (3) product SKU, (4) product
description, (5) price, and (6) order button. |
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8. |
Shipping |
Shipping
Options Offered
___Ground ___2nd Day ___Overnight |
Carrier:
___UPS ___FedEx ___Airborne ___Postal Service __Other
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Shipping Calculation Method
___Disable shipping calculation
___Link to UPS or other shipper shipping cost calculator
(not available with ShopSite)
___Flat Rate for all items (e.g., up to three books for $8)
___Price Threshold (e.g., $8 for orders between $25 and $50)
___Weight Threshold (e.g., $8 for orders weighing between 10 and
12 pounds
___Shipping Price specified for Each Item (useful for items with
special packing or crating)
___Other |
| Shipping
Areas or Zones (6 included at no extra charge).
Many merchants start with UPS zones and then
average them so there are 3 or 4 zones for the continental US or
other major market area. In the US, you will probably also have
zones for Canada, and Alaska/Hawaii. For international customers
state: "We will calculate the exact shipping amount and charge
it to your card prior to shipping." |
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9. |
Sales Tax (one state table at
no extra charge) |
| States or Counties
where collection is required |
Percent Sales Tax
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| ___
TaxWare Plugin to calculate
exact tax in many states where you are required to collect tax
(not available with ShopSite)
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10. |
Payment Transaction |
Payment
Methods Allowed
___Visa ___MasterCard ___American Express ___Discover___
COD ___Purchase Order ___Reseller Account No. ___
Other:___________________________________ |
Credit
Card Authorization
___Real-time on-line credit card authorization (recommended
if you're setting up a Web business from scratch)
___Desktop credit card processing after order is received (begin
here if you have an existing Merchant Credit Card Account) |
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11. |
Secure Order Reception
Store software e-mails you when an order arrives,
but it won't e-mail sensitive credit card information. You'll
need to get that in a secure manner.
___View completed order in Web browser and print out orders
on printer (for low volume stores)
___Download order file for transfer to accounting system
(for higher volume stores. ShopSite offers a tab-delimited file.
You'll need to have a programmer write a macro to import into
your order fulfillment software.) |
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12. |
Accounting and Inventory |
Accounting Program Used
___QuickBooks ___Peachtree ___Mail Order Manager ___Other |
| Do you want
to integrate Web orders with accounting program?
(special programming probably required) ___Yes ___Maybe Later
___No |
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Do you want
to integrate Web orders with an inventory program?
___Yes ___No (We don't handle this, but can refer you to a
programmer.) |
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13. |
Special Order Form Instructions
___Gift wrapping
___Gift card inscription
___Shipping instructions
___Other |
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14. |
Names of "Regular" Pages.
Product pages are usually designed on the basis
of templates. "Regular" pages must be hand-designed using HTML,
with custom photo insertion, etc. As such, they are more
expensive. Typical "regular" pages are your "home" page, FAQ,
about the company, articles, newsletters, and (sometimes)
ordering instructions. |
___Welcome/Menu
___About the Company
___FAQ
___Newsletter
___Other: |
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15. |
Response Forms (besides the order form)
You may have a form where shoppers can ask
questions, subscribe to a newsletter, get customer support, etc.
We do not include your ordering system here. You may not need a
structured feedback form; an e-mail response link may be all
that is necessary. |
| Number
of response forms (up to 20 fields each) _____ |
| Purpose
of response form(s): |
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16. |
Web Hosting
Due to the complexity of installing and hosting
store-building software and relational databases, it is
important that you accept our recommendations for Web hosting
services. We charge for the additional time expended installing
and configuring stores on Web hosting services other than those
we recommend. On the other hand, we have shopped for the best
cost/performance/reliability in Web hosting services. We do not
resell hosting, but have you arrange your own contract with
approved hosting services.
Web Hosting Service: |
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17. |
Digital Certificate of Site Security
SSL Secure Servers use a Digital Certificate
signed by a recognized authority (currently VeriSign or Thawte)
which tells the shopper's Web browser that the store is what it
purports to be. The configuration of some Web hosting services
requires each store to have its own Digital Certificate (at a
cost of several hundred dollars per year). Others allow store
owners to use the server's digital certificate. If you need a
separate Digital Certificate, for an additional fee, we will
interface with VeriSign and Thawte for you, saving you a
considerable hassle.
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18. |
Globalization
Once your store appears on the Web you will have
a global business. You will get orders from other countries,
since many countries are not able to purchase these items
locally. How will you make your site more comfortable for
international customers?
___Link to currency exchange calculator (Your credit card
company handles exact exchange rates)
___Provide multiple languages for product names, product
descriptions, order form details (name, address, phone),
shipping instructions
___Provide instructions about international shipping options
___Provide international shipments with "International Air
Waybill," "Commercial Invoice," or "Shipper's Export Declaration
(SED)" as required. (You may obtain more information about
requirements from your postal office or courier shipping
service.)
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19. |
Other
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This form outlines our company's plans for our online store.